Insights

Long-form writing on the financial decisions that shape what a business becomes.

Essay August 23, 2026

Why Your Bank Balance Is Not the Story

I have watched a specific kind of moment happen in almost every business I have worked with. An owner opens the bank account, sees a number that is lower than they expected, and something drops in their chest. Not panic. Just uncertainty. A quiet question that goes something like: I do not fully know why this number is what it is.

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Essay April 14, 2026

Why Profitable Businesses Run Out of Cash

I have watched too many business owners stare at a profitable P&L and an empty bank account and wonder how both can be true at the same time. It is one of the most common and frustrating experiences in business ownership, and one of the least understood.

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Essay March 31, 2026

AI Cannot Save Owners Who Do Not Know Their Numbers

The most common question I have been asked in the last 18 months is some version of “can AI just do this for me?” The owners asking are not lazy. They are practical. I understand the appeal. I do not believe the promise.

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Reference May 12, 2026

How to Read a P&L: A Guide for Owner-Operators

Most owners hand the P&L to their accountant and never look at it again. They run the company from their bank balance. This guide walks through how to read a P&L the way an operator does, not the way a bookkeeper does.

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Reference April 28, 2026

What EBITDA Actually Is, and Why It Matters

Most business owners do not know their EBITDA. They have heard the term and know it has something to do with valuation. That gap matters more than most owners realize, because EBITDA is what determines what their business is worth.

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Reading is one thing. Applying it to your numbers is another.

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Last updated · May 2026